It’s been over 40 years since it all began. We started in 1979 with a passion for fine British jewellery, which has remained at the core of the brand as we’ve grown in to a leading company in the industry. Our commitment to exceptional standards combined with contemporary designs and unique gemstones has contributed to our success.
Specialising in Amber
We’re giving Amber the spotlight it deserves! Alongside exquisite gemstones such as Whitby Jet, Turquoise and Blue John, we also specialise in Baltic Amber. We’ve created a dedicated space to showcase our unique collection of jewellery handcrafted in our workshops by our skilled craftsmen and women. Experts in all things Amber, we enjoy creating one-of-a-kind designs with the unusual, fiery stone that will always stand out in a crowd.
Armed with a fascinating history to its unique appearance, Amber is one of our favourite stones to work with. We are always thinking of new ways to create, which our CW Sellors Amber site is the first place to see it! That may be pairing the glowing gem with our other much loved stones or designing new shapes and collections that typically feature earrings, necklaces, bracelets and rings.
It’s a Family Affair
Now in its second generation, CW Sellors is proud to be a family run independent business. You have probably admired Rebecca’s stunning collections with her brother James taking control of the online side of the company. The creative talent and passion for fine jewellery is instilled in every member of the family.
Of course, we couldn’t have got where we are with our amazing staff who are loyal, hard working and committed to their role. From those in the workshop to the shop floor to the online team, everyone has their part to play, no matter how small. We ensure that everyone is trained to meet our high standards and is extremely knowledgeable about the gemstones we work with and the designs we sell.
Our Northern Roots
We are based ‘up north’ with our head office, workshop and boutique based in the picturesque town of Ashbourne, Derbyshire. Over the years we have grown considerably opening an additional nine stores all around the North of England.
We open our doors six/seven days a week in the following areas. Pop in if you're nearby, we’d love to see you!
- Bakewell
- Buxton
- Chester
- Chesterfield
- Leeds
- Ludlow
- Matlock
- Whitby
- Whitby - Jura Watches
Our wonderful stores are the perfect place to see our designs up close if you're local or visiting one of the villages, towns or cities we have become to know so well. We strive to offer an amazing customer experience with our expert staff, beautiful displays and unforgettable jewellery. Of course, if online shopping’s your thing then our websites are the perfect place to shop from the comfort of your home.
We couldn’t have asked for a better four decades in the jewellery industry and here’s to 40 or more years to come. We can’t wait for that the future brings but what we do know is they’ll be a whole lot of Amber jewellery in it.
